Target Back to College

Visual/UI Design Lead

I led the design for a shop-the-room guide for Target. Our goal was to create a fun, interactive experience for college-bound families seeking inspiration on Pinterest.





Process

The user experience is based on a panorama of a college dorm containing various hotspots for popular products. I designed a custom modal based on a Pinterest widget, allowing users to pin a specific product from the app—or purchase directly from Target.com.