Target Back to College
Visual/UI Design Lead
I led the design for a shop-the-room guide for Target. Our goal was to create a fun, interactive experience for college-bound families seeking inspiration on Pinterest.
Process
The user experience is based on a panorama of a college dorm containing various hotspots for popular products. I designed a custom modal based on a Pinterest widget, allowing users to pin a specific product from the app—or purchase directly from Target.com. ![](https://freight.cargo.site/t/original/i/eb6bf82367fc4a3debb14f5b8f868d5e7f94042941801b9d4d9b76c2d19345ac/modal.jpg)
![](https://freight.cargo.site/t/original/i/687bfe618a28b44cde632ebcee2bcd1ed05b5e20fbf6553be795abd93b869b4b/to_website.png)