Words with Friends 2
Art Director Intern
I assisted the creative team at Heat in pitching, winning and producing work for the re-release of Words With Friends 2.
Process
One execution proposed for WWF2 was a series of interactive mobile and video ads. The user plays with tiles from the game to complete a choose-your-ending experience focused on major life events. My partner and I comped mock-ups (below), which evolved into a Valentine’s Day promotion.![](https://freight.cargo.site/t/original/i/12bb4332ead2cc59367d47328657249e842991b98234b9121ddf35e06fae1e34/1_dsktp.jpeg)
![](https://freight.cargo.site/t/original/i/4254d237a78e9ef09f29842bbcc875c5419f1bf5ae2ce305693225a079098274/2_dsktp.jpeg)
![](https://freight.cargo.site/t/original/i/5f2e4678238e638ead1a84a9bad8a45c344d94817f2171803e1621589e150356/3_dsktp.jpeg)
![](https://freight.cargo.site/t/original/i/afd53652efd69e12adc1a85201cddca1a329d81c5e0eca46a9a8137eeb3af89b/4_dsktp.jpeg)
![](https://freight.cargo.site/t/original/i/0d543f58c325f343050c3c82071067d8868e61a1d82c37b477cfb57cb2eb9d6b/5_dsktp.jpeg)
![](https://freight.cargo.site/t/original/i/604ebcf6d5149f1bffc55325e9cec5bcf1c43212c27878f2c86c2c8123fd4e3f/1_mobile.jpg)
![](https://freight.cargo.site/t/original/i/824ebf59b343bc433394ecae594f4b04041a795944ac6d871661d1c457836b1d/2_mobile.jpg)
![](https://freight.cargo.site/t/original/i/37843121e7cb7b591b1829775f2e78d7a03edd168739249ca2f14eaa2054f8bc/3_mobile.jpg)
![](https://freight.cargo.site/t/original/i/acebf09695b14763e313cb0bfda70143ed20ec17ff3d88289f434d9df32644f4/4_mobile.jpg)
Credits
Executive Creative Director: Elaine CoxAssociate Creative Directors: Phil Van Buren and Austin O’Connor
Art Director: Darnell Watts
Copywriter: Chiara Gustafson
Art Director Intern (partner): Macaihah Broussard