I assisted the creative team at Heat in pitching, winning and producing work for the re-release of Words With Friends 2.

Process

One execution proposed for WWF2 was a series of interactive mobile and video ads. The user plays with tiles from the game to complete a choose-your-ending experience focused on major life events. My partner and I comped mock-ups (below), which evolved into a Valentine’s Day promotion.

Credits

Executive Creative Director: Elaine Cox
Associate Creative Directors: Phil Van Buren and Austin O’Connor
Art Director: Darnell Watts
Copywriter: Chiara Gustafson
Art Director Intern (partner): Macaihah Broussard