Email Campaigns 

Visual/UI Design



Hotwire.com


Hotwire faced difficulty with user conversion, due to trepidation over its opaque pricing model (HotRate). These email designs intend to drive trust around Hotwire’s most important value proposition–excellent deals—and excite people about the travel experience. The goal is to persuade individuals to trust Hotwire’s search tools in crafting a positive and meaningful travel adventure.