Facebook F8
Communications Designer
F8 is Facebook’s annual developer conference, attracting over 5,000 attendees this year. I created Keynote presentations to showcase the ideas of two Product Marketing Managers and a Software Engineer.
![](https://freight.cargo.site/t/original/i/0f8fb3cc752ede2eac956ad7a9e831a2c7a014395ca200d1a91b64afe0567cfb/IMG_5747-2.jpg)
Design Ecosystem
I was responsible for creating presentation designs that would work within a landscape of existing brand guidelines, iconography, and environmental design.![](https://freight.cargo.site/t/original/i/1e1dbdac775b37b59c3627a2db9d482f1548fef23867b6cf5faac206cafa4b28/IMG_5315.jpg)
![](https://freight.cargo.site/t/original/i/620a5fb9d0395d3b59d721aca0af451c0a857a175220b354a44606364c90ca83/IMG_5686.jpg)
![](https://freight.cargo.site/t/original/i/f53f976b2c2db6466cefe625bc6475438ea34f133599baff7a24985fc2dc35f9/IMG_5687.jpg)
![](https://freight.cargo.site/t/original/i/5587e2425ce5465216192ed0213d738fa1bfb066eee51e6fad983b867e0f3e86/IMG_5711.jpg)
Process
Conceptually, my designs involved learning about the topic at hand, understanding and extracting essential information, and developing a cogent narrative to drive the speaker’s point to the audience. Below is a visualization of this process, which was iterated multiple times.![](https://freight.cargo.site/t/original/i/2daedd9e7c4ca58984691fa0d3780c9ecdd4a27c5ff8fa5234eaeeb794c6d79a/old_img.gif)
![](https://freight.cargo.site/t/original/i/0ae76617d982098b5df8ff18b2c71f6f9edbfa5f6dde2f04a7f56e295553cc95/our_findings.gif)
Main Event
![](https://freight.cargo.site/t/original/i/6364a015cd6f9e046c5f89563813c234d3274da4caaef84782bb7d16e7d5986e/crop_2.jpg)
![](https://freight.cargo.site/t/original/i/570615e85f29c5a67bde4572e22d7a65a9102b3ab1409680abf6192d34bb6a19/less_more.gif)
![](https://freight.cargo.site/t/original/i/1fa560dbc1dd9286d54e4527364db9c1dfeb6100590767d025649e47bccaeb86/Untitled.008.jpeg)
![](https://freight.cargo.site/t/original/i/bd5b7be6f9c62c66c1feb1c1499734479a7615c2e552d07c3fca5480752870b8/crop_1.jpg)
![](https://freight.cargo.site/t/original/i/2fa55df589fb29508d9fa7b9727c29be133c3a01281ad0ed6f0a4ff03a87eda0/Untitled.002.jpeg)
![](https://freight.cargo.site/t/original/i/011f04d190d27acd046cb586efb8e79627c77dc5c17c061a672eda24d57f108f/bidding_kit.gif)